Over the past weeks, the United States has been moved by the profound injustices rooted within our system that have continued to end the lives of Black Americans, like George Floyd. It is not only our position, but our responsibility to take a firm, public posture against brutality, against racism, and against all forms of injustice in our country.
If you’re looking for inspiration about how are Great Companies #StandingTogether, we’ll be taking a close look in this post at 10 different examples of outstanding companies that support this movement.
Take action. Things won’t change unless we create that change.
Together is how we move forward.
Together we have the power to make a change.
Together we must fight what is wrong and try to make it right.
Airbnb believes in a world where everyone belongs. They reject all racism that stands in the way. They stand with #BlackLivesMatter.
Airbnb is donating a total of $500,000 to the @NAACP and the @BlkLivesMatter Foundation in support of their fight for equality and justice. In addition, they will be matching donations to both groups made from all of their employees. Because a world where we all belong takes all of us.
3. Lucky Brand
To be silent is to be complicit. It is not enough to be non-racist, we must be anti-racist. Let’s all be part of the change. Everyone together.
Twitch is asking you to come together and stand up for Black lives whether it’s through your time, treasure, or talent. Don’t let today’s injustice stop us from creating a better tomorrow for our community.
5. Under Armour
One playing field. One voice. One future where we’re truly equal. Because united, we win. Under Armour stands for equality.
Pinterest stands in solidarity against systemic oppression, racism and generations-long discrimination toward the Black community. As a company, they’re working internally to check in on the well-being of employees and re-educate ourselves. But that’s not enough to combat years of racial injustice. You can read about their commitments here.
Opposing racism. Racism is antithetical to Stripe’s mission. They stand with the Black community against discrimination and police violence.
Asana stands with the Black community and will not tolerate racism and hate. They are committed to doing the work to engage with these issues, even when it is uncomfortable — whether it’s critical conversations about race, systemic bias, or injustice.
At SoFi, one of their core values is “Embrace Diversity.” Diversity is always important. But, this value comes at a particularly critical moment. They commit to fighting for diversity and inclusion, standing in solidarity with all of our communities, providing space for open dialogue, as well as taking action as informed allies. SoFi committed $1 million in direct giving to organizations chosen by the SoFi employee resource group So(ul)Fi, which empowers Black employees, members, and allies.
Without the black community, Reebok would not exist. America would not exist. Reebok is not asking you to buy their shoes. They are asking you to walk in someone else’s.
Let’s get acting. Campaigns and donations have a lot of promise if you want to share your values and establish relationships with potential customers. These companies are some of the ones #StandingTogether. We congratulate and cherish them. We are in this together, always.